Ann Betz

Coaching at the Edge of Effectiveness with Ann Betz

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Date(s) - Thu, 20 April 2023
9:00 am - 4:00 pm

Infinity Convention Centre

Location: Infinity Convention Centre 2901 Gibford Drive Ottawa, ON K1V 2L9

Cost: Members CAD $50

Registration Link:


ICF CCE units are available for this event and we will provide a certificate or letter of completion to those who are in attendance. Attendees should retain the certificate or letter of completion for inclusion with any future credential renewal application.
Core Competencies 6
Resource Development* 1.5

About this event:

ICF Ottawa is excited to invite you to a full day of in-depth learning and professional development with Ann Betz.

As a thank you to coaches for all that you do for your clients, and in support of upcoming coaching week, ICF Ottawa will be providing a complimentary lunch for all participants.

All the details you need to register are below.

We look forward to seeing you there.

Coaching at the Edge of Effectiveness

The Power of Unusual Coaching Strategies, the Role of Embodiment and Interception, and the Science of Intuition with Ann Betz, CPCC, PCC

About the session:

  • Learn how to use neuroscience to easily convince your clients to engage in even the most “woo-woo” of coaching strategies, including:
    • Using the body
    • Using all the senses
    • Using objects
    • Using space
  • Understand the science of the human intuition system—the many scientifically validated ways we know below our conscious processing;
  • Learn and practice new science-based coaching tools you can use right away;
  • Also – a chance to “pick the brain” of one of the leading experts in the field of neuroscience and coaching.

About our speaker:

Ann Betz, CPCC, PCC, MNTC, is the co-founder of BEabove Leadership and an international speaker and trainer on the intersection of neuroscience, coaching and human transformation.

In 2011, Ann studied neuroscience at the graduate level, and using this fascinating research, in 2012 co-developed (and is senior leader for) BEabove Leadership’s popular training program for advanced coaches: Neuroscience, Consciousness and Transformational Coaching. This program has been offered in-person worldwide and is now available in an in-depth virtual format.

Ann was a faculty member and served as the neuroscience consultant to The Coaches Training Institute (CTI) for many years. She provides neuroscience, leadership and coaching consulting to many other corporations and non-profits, including the International Coach Federation.

A certified professional coach for 20 years, Ann is the author of a groundbreaking white paper on brain research and coaching. She contributes to Choice Magazine, Coaching at Work, Coaching World, the ICF and CTI’s blogs, and other coaching and HR publications.

Ann is the lead author of Integration, the power of being Co-Active in work and life, an exploration of consciousness and the future (John Hunt Publishing, 2015), as well as a ground-breaking white paper on the neuroscience of the International Coach Federation coaching competencies. She is also a published poet, using her understanding of the brain and consciousness to bring to life the wonders of the human soul. Ann speaks internationally on neuroscience, leadership and coaching (and occasionally poetry as well), and she excels at making the complexities of the brain come to life with depth, humor and simplicity.

Ann lives in Santa Fe, New Mexico with her four (yes four!) highly entertaining cats.