Business Development Series – Registration closes Feb 12th!

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Date(s) - Tue, 16 February 2016 - Thu, 10 March 2016
12:00 am

February 16 – March 10, 2016

ICF’s popular Business Development Series (BDS) is returning in 2016 to deliver virtual education designed specifically to help you build, sustain and expand a successful coaching practice. Join host William Arruda as he guides you through content and action items that you can begin applying to your business right away.  

 2016 BDS programming was developed with you in mind, with sessions covering the topics cited most frequently in 2015 BDS evaluations and the 2015 ICF Professional Development Survey. The 2016 BDS is also designed to promote deeper exploration of topics addressed during last year’s sessions.

Attend the Series for Your Chance to Win a Free ICF Membership! Learn more.

StrategySetting Your Strategy 

Week 1: February 16–18, 2016

This week we will focus on making sure you have a strong plan in place for your coaching practice. Topics will include personal branding and building a business plan.

AudienceUnderstanding Your Audience

Week 2: February 23–25, 2016

The second week will help you identify your potential clients and understand how best to target them. Topics will include establishing and capitalizing on your coaching niche and building a business case for human resources professionals.

ConnectionMaking the Connection

Week 3: March 1–March 3, 2016

Once you’ve identified your target audience, you will need to successfully attract and engage them. Week 3 will cover ways to successfully draw in new clients. Topics will include booking paid speaking engagements and generating leads with LinkedIn.

RevenueIncreasing Your Revenue

Week 4: March 8–10, 2016

The final week will focus on utilizing your coaching skills to expand your business. You will learn about passive income streams and hear from professional coaches about their journeys to building successful, well-established businesses.



ICF Global Members: $200 USD
Non-Members: $450 USD

*2015 BDS alumni will receive a 15% discount on their 2016 BDS registration fee.



Registration will include access to all 12 sessions. Even if you are unable to attend every session live, you will still receive a recording of each of the sessions with your registration.

Registration closes Friday, February 12, 2016.

Continuing Coach Education

These sessions will fall in the category of Resource Development for ICF Credential renewal purposes. Certificates will be sent for each full live session you attend. Number of CCE units for BDS is yet to be determined.

CCE units for recorded sessions are considered self-study for the purpose of renewing an ICF Credential. You may count up to 16 hours of self-study toward Resource Development for the renewal of your ICF Credential. Simply enter the name of the session in the self-study section of the credential renewal application. You do not need to attach a certificate showing completion of a session.