Arnold Zeman, MA, CPCC, ACC


It’s been said that knowing isn’t enough; we must also apply. Willing isn’t enough; we must also do. Certainly, coaching is about increasing one’s self-knowledge, motivation, and action towards desired changes. Before it’s about any of those things though, it’s about ‘being’, who you are as a person, how to align your actions with your values. This is what coaching is for me. I coach not for a problem to be solved, but for a life to be lived. This is the royal road for the changes people wish to make both personally and professionally.